Adaptive Behavior free essay sample

Understudies who are just somewhat influenced might be hard to analyze or perceive, since there might be no obvious signs. It has been assessed that more than 4,000,000 Americans have an Intellectual or formative inability (Larson, 2000). Anyway this figure could be misdirecting, since it is suspected that many young understudies are misdiagnosed with other learning inabilities, formative deferral, conduct issue, or mental imbalance rather than scholarly incapacity. Some despite everything utilize the term mental hindrance, to allude to people with ID. This term is seen as obsolete and hostile. Families, instructors, and the overall population are turning out to be mindful that Intellectual Disability is the legitimate and fitting term to distinguish people with this incapacity. One basic inquiry individuals have is the reason we have to recognize scholarly incapacity from formative inability. The appropriate response is that there are significant contrasts like, the age manifestations initially show up, the seriousness of the confinements experienced, and the prerequisites of a low IQ score. We will compose a custom article test on Versatile Behavior or on the other hand any comparable subject explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page In light of this numerous understudies with scholarly handicap would not meet the meaning of formative incapacitated. It has been assessed that in any event half of people with scholarly inabilities won't meet the utilitarian impediment necessities in the IDEA meaning of formatively debilitated. So the numerous individuals from the overall population ask what knowledge is. Is there any genuine method to characterize or test insight? Who characterizes what genuine insight is. Would intelligence be able to be passed on hereditarily? Or on the other hand can your condition sway your insight? What occurs if your condition is unfortunate? As per David Wechsler, knowledge is characterized as â€Å"The total or worldwide limit of a person to act intentionally, to think judiciously and manage his condition. † Basically knowledge alludes to a person’s general intellectual ability; which incorporates their thinking aptitudes, capacity to design, issue understand, their capacity to think conceptually, the cognizance of complex thoughts, their capacity to gain as a matter of fact and the speed in which they can learn. A few experts accept that the estimation of insight is inconceivable. While others accept that any undertakings to characterize knowledge have brought about definitions that are both thin and round. Instructors today use Intelligence Quotient tests to gauge knowledge. In the event that a kid gets IQ score of 70 or underneath, they might be dared to have a scholarly inability. Other than an IQ prerequisite The meaning of scholarly handicap additionally requires recognizable proof of huge impediments in the zone of versatile conduct. An understudies Adaptive conduct is viewed as a joint effort of handy, social and applied abilities, that are required to work in regular day to day existence. The lives of understudies who have critical restrictions in versatile conduct are affected every day. Their capacity to react to circumstances in their condition is influenced. Abilities like expressive and responsive composition, perusing. Self heading and the idea of cash are calculated abilities. Relational aptitudes like adhering to headings or rules, obeying laws or being capable are completely viewed as social abilities. Exercises that everybody must never really like eating, dressing, and heading off to the washroom are viewed as responsive and expressive language, such as composing and perusing, the idea of cash and self-bearing. Social abilities are relational aptitudes like duty, confidence, adhering to rules, and complying with the law, or being dependable are completely viewed as social abilities. Exercises that everybody must never really like eating, dressing, and setting off to the washroom are reasonable aptitudes. On the off chance that an understudy shows conduct that exhibits an insufficient in at least one of these zones it could be a pointer that they have a scholarly handicap. There are an assortment of issues related with the evaluations of understudies with scholarly incapacities. Understudies with scholarly incapacities frequently have all the more then one debilitation. They might be outwardly as well as hearing hindered. They are not standard or what is seen as run of the mill. Numerous exceptional teachers may have broad information in one field however know moderately minimal about another. Evaluation specialists who are proficient in their particular subject matter may have little information in regards to understudies with scholarly inabilities. A significant number of the appraisal devices used by instructors created for normal understudies are not fitting or helpful for understudies with scholarly incapacities. Indeed, even those with mellow scholarly handicaps can't be scaled on state administered tests. The rate at which these understudies learn can be extremely moderate and conflicting. Their tangible, as well as subjective weaknesses necessitate that instructors comprehend that even the easiest of undertakings take an entire scholarly year to ace. In the past understudies with mentally inabilities were considered to hard to evaluate or educate. Therefore they were excluded from responsibility and evaluation frameworks. The prohibition of these understudies denied them the chance to be considered in a framework that was intended to improve their instruction by distinguishing issues. Exploration shows that the presentation level of understudies with incapacities is lower then that of understudies with out inabilities (Klein, Wiley, Thurlow, 2006; Thurlow, Bremer, Albus, 2008; VanGetson Thurlow, 2007). The inquiry is, is do the highlights of individual appraisal meddle with student’s capacity to successfully exhibit determined aptitudes or information. On the off chance that that is the situation, at that point these appraisal results are insufficient in directing the guidance endeavors of instructors. It appears to be evident that increasingly successful appraisal strategies ought to be utilized in the assessment of understudies with scholarly handicaps, so as to depict student’s level of information and aptitudes all the more precisely. Today specialists in the field of a specialized curriculum have been increasingly fruitful in executing practices and evaluation apparatuses that lessen snags and hindrances in educator’s capacity to recognize what understudies with scholarly incapacities really comprehend and be able to do. Instructors have a more prominent comprehension of the evaluation of understudies with scholarly inabilities. They comprehend that it takes an assortment of appraisal devices and that those evaluations must be directed over some undefined time frame. For versatile conduct, appraisal polls ought to be used by the two guardians and educators. They can do constant perceptions in the student’s regular habitat. They can take a gander at the genuine work of understudies and as opposed to contrasting it ith crafted by same age peers, they can contrast it with past work the understudy has done, to decide the student’s progress. These appraisals ought to be done in an assortment of settings over some stretch of time. As indicated by some evaluation authorities one objective of appraisal must be to give the important Data to advise guidance yet actually what is viewed as execution and responsibility, isn't. Instructors of understudies with Intellectual handicaps report that howev er the understudies have a similar determination, the effect their incapacity has on their learning can be differed. Some basic attributes may be: Physical Characteristics Physical underdevelopment Below normal weight and stature Some sort of physical disfigurement Retarded equalization and development Mental qualities Below normal IQ Poorly created language and discourse Poor fixation, thinking, consideration, memory, discernment, creative mind, and processing Social qualities Lack of capacity to modify socially Inability to act capably Aggressive Poor self Aloof Lack of enthusiasm for outside exercises Emotional attributes Genuinely imbalanced Constant or exorbitant development Late or untimely responses Primitive responses Learning and memory Difficulty in reacting to different boosts Easily diverted Short ability to focus Defects in momentary memory Poor perusing perception Delayed oral language aptitudes Poor jargon abilities Though there are sure qualities that are normal among understudies with ID every understudy ought to be treated as a one of a kind and separate individual so as to guarantee understudies get the instruction promised them by law. .

Music Appreciation free essay sample

Madrigal Proper, In this structure, the madrigal was through-created. It utilized a lot of word-painting, which is the coordinating of music to the words in the content. There likewise is The Ballet, which is a piece wherein artists recount to a story through their developments and the music. In conclusion, there is The Are, with is a type of madrigal that is acted in various manners, incorporating with or without backup. 2. What ere chorales? For what reason would they say they were well known? Simple to sing tunes, frequently dependent on customary society melodies. They were mainstream in light of the fact that the print machine took into account the distributing of hymnbooks. 3. What is an associate? An instrumental group comprising of six instruments: woodwind or recorder, lute, reservoir, violin or treble viola De gamma, bandore, and the bass viola De gamma. Who was Gallinule Duffy? What commitments did he make to Renaissance music? A Franco-Flemish author who was conceived in Brussels, he was a rollers arranger and one of the most Influential of the fifteenth century. We will compose a custom article test on Music Appreciation or on the other hand any comparable theme explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page He composed music in pretty much every melodic structure accessible at that point, including drones, motets, chorales, and Masses. 5. Who was William Byrd? What commitments did he make to Renaissance music? An Englishman conceived in 1543; was one author who made associate music. He is in some cases considered one of the first masters of the console and huge numbers of his sytheses were distributed in My Ladle Unveils Book and Parental. Basic Thinking Questions _ How did music In the Renaissance vary from medieval music?Medieval music alludes to music composed during the Middle Ages, around the hour of DADA 1400. Most music of this time was monotonic or homoerotic plainchant. Renaissance music alludes to the period from around 1400-1600. The sound got unique, in the feeling of tone. Remarkable arrangers of this period are Orlando Gibbons, John Bull, Thomas Totals and William Byrd. 2. What were the impacts of the print machine on music and writers? It permitted hymnbook to be distributed. D this lead the music away from acquiring music of more seasoned society melodies. . In the event that the Renaissance is thought to speaks to resurrection or new birth, how is this reflected in the music of the Renaissance? The music was changing in acceptable manners, from the medieval occasions. They had the option to move away from obtaining music from old society melodies. 4. What was the job of music during the Renaissance? How was It utilized in the public eye? The print machine likewise started the printing of music for business purposes. This generally started In Venice, Italy, around 1501, whenTitivation Buttercup printed the principal critical assortment of polyphonic music. Music came to possess a more prominent situation in the public eye during the Renaissance time frame. One purpose behind this was the developing number of individuals who possessed more energy for relaxation 5. Huge numbers of the tunes from antiquated occasions through the Renaissance constructed exercises. On the tunes of past melodies. What were the points of interest for arrangers of utilizing a tune that had just been made? The preferences that individuals had their music and just needed to think of words, in the event that they were required. Music Appreciation free paper test Music is a fundamental piece of my life. It influences me from various perspectives, inwardly, yet genuinely too. I have been tuning in to music for nearly my entire life, yet the kind of music I have tuned in to has changed for a mind-blowing duration. I have been impacted by numerous individuals with respect to the sort of music I have and right now tune in to. To begin, I have tuned in to various sorts of music for an incredible duration. I began tuning in to hip-bounce and rap music. I accept that my sister Influenced this.This is on the grounds that I tuned in to music in the vehicle at whatever point I rode with her and I never got the chance to pick the station. She tuned in to the radio broadcast Hot 104. 1, which is present hip-bounce and rap. For instance, I used to tune in to Brittany Spears, NCSC, the Spice Girls, and the Backstreet Boys. I used to make up moves to the Backstreet Boys melodies with her when I was a little youngster. We will compose a custom exposition test on Music Appreciation or then again any comparative subject explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page When I hit center school I began tuning in to what every one of my companions were listening as well. As of now, rap was on the best in class. I Just needed to fit in with every one of my companions and not be an outcast.All the cool children were tuning in to it and I would take the necessary steps to be well known. Features is the place I began to fan out all alone and not accomplish such a great deal of what individuals needed me to tune in to. I didnt truly care what others thought and would have individuals like me for who I am, not who I ought to be. This is the point at which I began to tune in to significantly more down home music. My folks have consistently tuned in to nation and I accept this made us significantly closer. We would tune in to nation in the vehicle at whatever point I would ride with them and found an enthusiasm for it.Listening to this would mythical person us not stress over everything that was going on the planet and simply offer us a reprieve. After secondary school when I moved out and am all alone. I began to tune in to every unique sort of music. I turned into much increasingly open. The child I spent time with the most tuned in to rap music as it were. Specialists like Ill Wayne, Big Sean, Drake, etc. I love to drive around and tune in to music and Just chime in and act naturally. A great deal of the melodies I would tune in to would be tunes that I knew all the words as well. It caused me to feel much more joyful and simply discharge stress.One of my record-breaking main tunes is Ants Marching y the Dave Matthews Band. This melody is about how individuals get so made up for lost time in Just making a halfhearted effort and letting life cruise you by. One way this tune contacted me is by realizing that I ought to treasure each second I have while the individuals nearest to me are alive. One tune that truly has contacted me and I can truly identify with Is Small Town Southern Man by Alan Jackson. The shopping center explanation Is on the grounds that this tune relates precisely to my grandpas life. He died when I was uniquely in sixth grade. I was so near him and some state that I am a carbon copy of him; I invest wholeheartedly in that.This melody contacts me and consistently acquires tears my eyes since it makes me consider everything that I have done to split away from the man he was. Another explanation I tune in to music Is on the grounds that it is extremely alleviating. It truly loosens up me. At the point when I go up to the plate I need a tune that will quiet me down, a tune that I utilized a year ago was supposition ought not influence my life at all. Music has influenced me all through my entire life, going from being cool to understanding the genuine importance in the tunes. Music has molded me to turn into the individual I am today. Without music, I don't have the foggiest idea how extraordinary my life would me. Music Appreciation free article test Radio Report Instead of going to a show and composing a show report, I chose to do the radio report. On April 24, 2007, I tuned in to the station WOOZY 90. 7 FM from seven to eight p. M. It was facilitated by Jiving Jean and Neal. The subject of that meeting was the asss Rhythm and Blues. Since the Jazz Fest Is drawing nearer, they chose to include a portion of the specialists that would perform. In which they shifted from Percy Sledge to the Fester Sisters. The principal tune that they played was no other than, Jazz Fest in New Orleans by the aster Sisters.The lead vocalist of the gathering was essentially singing about the Jazz Fest The verses of the tune included a great deal of history about New Orleans night life, food, and different interests that draw a ton of visitor. The music to the tune had an up-rhythm beat to it. We will compose a custom article test on Music Appreciation or on the other hand any comparable point explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page The second melody of the night was I Did My Part by Irma Thomas. This tune had a more bygone era blues feeling to It than the past melody. Irma sung about doing her part in the relationship when her mate was there. The instruments that made up the sound comprised of a piano and a saxophone. The tune was medium in rhythm ND I truly loved its tune and lyrics.The next melody played was Jean Knights Tutu. The verses to this melody grabbed my eye; it was silly to me. She was essentially telling a man that he cannot play with her tutu since he has another lady as of now. The music to the tune had a pleasant beat that you could notch to. Jerry Lee Lewis Whole Lot of Shall Golf On had an energetic beat Just as Tutu. The snare to the melody was shake child shake. The Instruments being played Included a piano and a guitar. It truly helped me to remember Elvis a ton since it was something you could move to. The following melody had a delicate stone inclination when it began.It was Golf Back Home to New Orleans by Addable Crawford. Similarly as the Fester Sisters, he sung about the occasions he had in New Orleans and furthermore about how hes returning home, since theres no spot like the N. O. The beat to the melody had a quick rhythm; it was additionally a move tune. Reggae Halls Work was additionally a high rhythm melody. He was arguing about how he did his offer and functioned the entire day and his woman wouldnt even fix him something to eat. The verses were diverting to me. In spite of the fact that it was short long, I delighted in it. Bobby Charles See You Later Alligator is very well known.The man was singing about how he discovered his young lady strolling with another person and she disclosed to him see you later croc get out her direction since hes holding back her ability to shine. Whenever they saw each other he helped her to remember that and disclosed to her he didnt need her back. I sort of preferred it since I know the snare to the tune. The following tune was CO Sanders Got My Eyes on You. A man was telling a woman that he had his eyes on her that night. I loved the harmonica sol

Funny Classification Essay Topics

Funny Classification Essay TopicsThere are different types of funny classification essay topics that you can consider using. It is important that you consider the type of person who is reading your essay before writing it. As you begin to write, keep in mind what you want to accomplish with your essay and remember the types of topics you have chosen to use.One type of essay that has been going around a lot lately is the funny one. In today's society, you will find that there are many people who like to be interviewed on the different subjects that they are knowledgeable about. People have many things that they want to say but are afraid to put them down on paper for fear of it being misinterpreted. By using funny essay topics, you will be able to do this without people finding out that you are just trying to be funny.For example, you may be asked to talk about anything related to sports. If you choose to use a topic about soccer or basketball, you may wish to use a humorous topic to help the interviewer to get into the spirit of the interview. There are a variety of different subjects that you can use to show how much you know about a certain topic.You will find that many people have general knowledge on a variety of subjects, which includes geography, animals, even many of the events that have happened in the world. When you are choosing a topic, always keep in mind the type of person who is reading your essay. Keep in mind that when you read other people's essays, you want to pay attention to what they are saying and keep in mind what you want to accomplish with your own essay.One of the most popular topics that many people will choose to use is the one about dogs. A lot of people will choose to use this one because of how it relates to their passion for the subject. It is no wonder that this type of topic can be used so often. While you may use common humor throughout your essay, there is also a chance that it will be picked apart by someone else who will no tice that it may not be a true reflection of who you are. The person who will pick your essay apart is most likely someone who does not appreciate the humor. This is one of the things that you will want to consider when you are choosing a topic.One of the more common topics that you will find is the topic that comes from being lazy. This is a topic that many people will look to as a way to get into a rant about how much of a loser they are. The funny part is that this type of topic is actually not even that hard to use.While you may find that this type of essay does not come with many points to make, it can still help you to have an interesting and informative essay. You will be able to use these topics for a variety of different reasons. Keep in mind that if the person who reads your essay finds out that you do not truly understand the topics you are discussing, they may even feel bad enough to find someone else to read it.

Psychology, Theology, And Spirituality - 1413 Words

The book â€Å"Psychology, Theology, and Spirituality in Christianity Counseling† by Mark R. McMinn (2011) is an informative read that delves into the issues of practically integrating concepts of psychological counseling in the Christian context. Some of the questions that McMinn (2011) aspires to address in the book include whether it is appropriate to pray with clients, the role of confession during the therapy process, whether counselors should use scripture memory during the interventions as well as the role of forgiveness and sin during the counseling therapies. The author also looks at the secret spiritual life pursued by Christian counselors. Indeed, as the author vividly points out, the value of counseling interventions especially in the Christian context relies more upon the character of the individual rather than one’s theoretical orientation or technical training (McMinn, 2011). Through exhibiting a positive character, Christian counselors and psychologists can learn spiritual discipline, which gradually transforms them and increases their likelihood of reflecting the redemptive capacity, humility, forgiveness and compassion found in Christ. Through finding this spiritual disciple, Christian counselors can be in a better position to offer their services to disgruntled clients. The author acknowledges that despite the enormous healing potential of scripture, counselors seldom use it during counseling interventions. Hence, according to McMinn (2011), depending on theShow MoreRelatedPsychology, Theology And Spirituality1267 Words   |  6 Pages A 4-MAT Review: Psychology, Theology and Spirituality in the Christian Counseling Introduction Mark McMinn is a trained psychologist who is known for his book that was written in 1996 called Psychology, Theology and Spirituality in Christian Counseling. McMinn had advocated for the Christians who are counselors for many years. McMinn is very experienced in the work and in his field of study. One of the biggest things that McMinn stresses is the importance of establishing and maintaining a goodRead MorePsychology, Theology, And Spirituality Essay1665 Words   |  7 Pages Mark R. McMinn’s (2011) Psychology, Theology, and Spirituality in Christian Counseling establish a way to bring Psychology, Theology, and Spirituality to Christian Counselors. He introduces a replica of how to integrate the three disciplines in the counseling office. The purpose of the book is to instruct counselors how to integrate categories of Psychology, Theology and Spirituality into Christian Counseling. McMinn (2011) contends that many challenges both professional and personal face ChristianRead MorePsychology, Theology And Spirituality1445 Words   |  6 PagesR. McMinn uses his book, Psychology, Theology and Spirituality in Christian Counseling to integrate the use of spirituality in Christian counseling in a way that a counselor can use them in a counseling session effectively. McMinn makes the use of various spiritual techniques like prayer, reading the Word and confession and incorporates them in ways that make spirituality work alongside theory in a cohesive ma tter. McMinn explains the world pf psychology and theology is not only something thatRead MorePsychology, Theology, And Spirituality Essay1244 Words   |  5 PagesSummary Psychology, Theology, and Spirituality in Christian Counseling by Dr. Mark R. McMinn is a very insightful reading for Christian counselors. This book was originally written in 1996, but the revised in 2011 with the help of Dr. McMinn s students. McMinn begins his wonderful reading by introducing the readers to religion in the counseling office. He starts this section a potential client scenario. This client is looking for a suitable counselor who is spiritually sensitive. Different counselorsRead MorePsychology, Theology, And Spirituality1843 Words   |  8 Pages Psychology, Theology, and Spirituality Summary McMinn unveils the realism of what essentially happens in the counseling office. He dives into the fitting together â€Å"Psychology, Theology, and Spirituality in Christian Counseling†. McMinn explains how â€Å"those who enter therapy in the midst of their pain experience a restorative counseling relationship that brings acceptance hope, and meaning into their broken lives† (McMinn, 2011, p. 20). There are various questions surrounding Christian counselingRead MorePsychology, Theology, And Spirituality1411 Words   |  6 PagesPsychology, Theology, and Spirituality in Counseling by Mark R. McMinn is a book that discusses two different characteristics of the Christian Counseling field: in counseling sessions and life beyond the counseling sessions for example, the counselor’s job and the counselor’s life. Dr. McMinn starts his book with a brief section written with James Wilhoit that discusses religion in the counseling office. This first section talks about the importance of making good use of the Christian faith in counselingRead MorePsychology, Theology, And Spirituality891 Words   |  4 PagesReview of McMinn Summary In the book Psychology, theology, and spirituality in Christian counseling by Mark McMinn (2011), he explores the simultaneous integration of psychology, theology, and spirituality in the counseling relationship. McMinn (2011), stresses the importance of this skill throughout the text and offers insightful and effective ways to manage this. In order to further breakdown this information, McMinn (2011) discusses and evaluates six religious intervention strategies: prayerRead MorePsychology, Theology, And Spirituality1658 Words   |  7 PagesSummary In the book, Psychology, Theology, and Spirituality in Christian Counseling, McMinn expands upon the theory of integrating psychology and theology by providing the reader with concrete methods to utilize in counseling. His approach to integration is filled with helpful guidance for any counselor striving to strike the appropriate balance in their sessions. McMinn divulges into how and when to use scripture, prayer, confession and redemption. He advocates for utilizing these methods on aRead MorePsychology, Theology, and Spirituality in Christian Counseling by Mark McMinn1464 Words   |  6 Pages4 MAT Review McMinn Lynetric Rivers Liberty University Abstract In the book, â€Å"Psychology, Theology, and Spirituality in Christian Counseling†, author Mark McMinn gives the reader information on how these three entities can work together in Christian counseling. McMinn offers several ways in which this can be done including the use of prayer, Scripture, confession, forgiveness, the effects of sin, and redemption in counseling sessions. Through narration of counseling vignettes displaying differentRead MoreA Review Of Mcminn s Text : Psychology, Theology, And Spirituality1195 Words   |  5 PagesA Review of McMinn’s Text: Psychology, Theology, and Spirituality in Christian Counseling Summary McMinn tells how psychology, theology, and spirituality are used and how they should be used in Christian counseling. A Christian counselor has to look at not necessarily psychology and theology in a counseling session but how religion and spiritually is brought into the session. McMinn (2011) states, â€Å"Religious interventions require us to understand spiritual formation, place priority on personal spiritual

SBLE2103 Final Answers 13 May 2013 - 2297 Words

UUM Universiti Utara Malaysia THE ANSWERS OF FINAL EXAMINATION JANUARY SEMESTER 2013/2014 SESSION SBLE2103 CONFIDENTIAL DISTANCE EDUCATION PROGRAMME l I hope this work will be of any benefit to you. Meanwhile I wish to express my utmost regards to the course lecturer (Nur Fatirah binti Mohd Dzahir) for her time to make corrections to this work. ALHAIDER, MAHDI .................................................................................................................................................... CODE / COURSE : SBLE2103 / PROCESS WRITING DATE : 13 MAY 2013 (MONDAY) TIME I 9.00 AM — 11:30 AM (2 1/z HOURS) VENUE : DTSO†¦show more content†¦Therefore, death penalty fits the purpose of crime punishment. The argument against the death penalty is mainly ethical in its nature as the risk of executing the innocent is high. It is argued that it is basically wrong to kill and that when the state kills it sends out the wrong message to the rest of the country. When people have been killed there is no chance of rehabilitation or criminals trying to make up for crimes. For this reason capital punishment has been called ‘the bluntest of blunt instruments’. However, there is no proof that any innocent person has actually been executed since increased safeguards and appeals were added to the UK death penalty system in the 1970s. Even if such executions have occurred, they are very rare. With the arguments presented above, it seems clear that there are many valid reasons in support of death penalty. On the contrary, anti-death penalty arguments need to be assessed critically, as , for instance, the ethical issue. Further research into the topic is necessary, with more authoritative studies on the deterrent effect of death penalty on the criminal rates, tracing various states in the UK as well as evidence from other nations. It would also be interesting to examine the historical background of nations that have both capital punishment in their law codes and extremely low crime rate to see how the death penalty affects crime rates. Adapted from: Devon,

Essay about Platos Cave How Do We Make Decisions

While you are walking in a park and you come into a fork in the path, how do you know which one to take? How do make the decision of which one to take? Do you make the decision based on the mistakes you made or that you just want to see where it goes? Many of us wants to make the decision so quick that no time is wasted, but others want to look back and see what they have learned and make a decision based on related events. George Shaw once said that â€Å" a life spent making mistakes is not only more honorable but more useful than a life spent doing nothing.† In that quote he meant that it is better to make a mistake other than trying to be perfect all of the time. Through all of the valleys in life you are going to make mistakes but that is†¦show more content†¦We already know that it does not matter which one we chose that both sides has it advantages and disadvantages. Its hard to pick when you know that both sides has an unexpected turn and you may never realize what that will be. When accessing the situation people may never look at the problem but look at what the finish product is going to look like. Growing up is like the situation that people look at a piece of material and makes a finished product out of it. The way they start it and finished it is totally different. It begins by planning, and then makes it. During the building of the product a problem can happen that can throw off the plan or make the product something different. Some may never overcome the situation that keeps them back, but the ones that will be able to seek the rewards of overcoming the problem that they have. I had a situation that had come up in my life that my family and I took a stance at and it has paid off from doing what we thought was the right way of facing the problem. When you access the problem there could be a lot of different scenarios of fixing it, but like putting together a cabinet it has a specific plan of putting it together. It is hard to see others fail while they are doing what they think is best but is that why it is painful. When a plan does not go as plan and the product is not what you want to have is that painful. To many that are consider being painful in the sight ofShow MoreRelatedComparing Chomsky And Plato s Time1686 Words   |  7 Pageslike to compare and contrast people and their environments from Plato’s time with Chomsky’s. During Plato’s time Athens was a democracy, kind of like our times where we are a democratic republic. During Plato’s time most people could not read or write, so information was disseminated orally from top to bottom, in our current society, most people can read and write, however information is still disseminated from top to bottom. In Plato’s world, information was given to you by your political leadersRead MoreEssay about Reality or Illusion955 Words   |  4 PagesMatrix, and Plato’s Republic, â€Å"On Shadows and Realities,?reality a nd illusion are one in the same. The Wachowski brothers allows the viewer to see how reality and illusion can be mistaken for the other, using a number of contrasting ideas found in Platos analogy of the Cave, showing that at times the dream world can be safer than real life. The matrix is a simulation that creates an imaginary world where people are prisoners from reality, much like Platos mythological The Cave. The cave holds prisonersRead MoreEssay on Examining Reality1144 Words   |  5 Pagesnatural to question whether the world we live in is real or not. Neo, the hero, comes to know that the world he lives in is not real thanks to Morpheus. In the future world, the computer rules humans, who are, in turn, born to grow in an incubator. Further, human cerebral nerves are connected to a computer networks, which implies men cannot help living in another incubator till death although they cannot recognize they live in the incubator. Plato’s allegory of the cave is analogous to the story line foundRead MoreAnalysis of Platos Allegory of the Cave948 Words   |  4 PagesPlatos Allegory of the Cave Platos Allegory of the Cave is also termed as the Analogy of the Cave, Platos Cave, or the Parable of the Cave. It was used by the Greek philosopher Plato in his work The Republic to illustrate our nature in its education and want of education. It comprises of a fictional dialogue between Platos teacher Socrates and Platos brother Glaucon. Socrates gives a description of a group of people who spent their lifetime facing a blank wall chained to the wall of a caveRead MoreAllegory Of The Giver By Lois Lowry1436 Words   |  6 Pagestouch base more on the Plato’s themes from the Republic, Book X and The Allegory of The Cave in relation to the Lois Lowry’s The Giver. What I would like to be kept in mind while making our comparison, is my previous commentary on the Allegory of the Cave from prior class discussions on Plato, The Allegory of the Cave shows us to not just stare at the known shadows and be satisfied with it, but to look beyond it to find the truth and real understanding. And Plato’s ideas in regards to artRead MorePlato s Allegory Of The Cave1716 Words   |  7 PagesIn Plato’s, Allegory of the cave, a key theory I found was the importance of education. Plato uses an â€Å"allegory to illustrate the dilemma facing the psyche in the ascent to knowledge of the imperishable and unchanging forms† (104) Based on my research of the republic, the allegory can reveal multiple hidden messages. Plato describes, ordinary mortals are chained within an underground chamber, which according to Fiero, represents the psyche imprisoned within the human body. These mortals can’t lookRead MorePlatos Allegory of the Cave Compared to the Human Condition Essay1025 Words   |  5 PagesThe Allegory Because of how we live, true reality is not obvious to most of us. However, we mistake what we see and hear for reality and truth. This is the basic premise for Platos Allegory of the Cave, in which prisoners sit in a cave, chained down, watching images cast on the wall in front of them. They accept these views as reality and they are unable to grasp their overall situation: the cave and images are a ruse, a mere shadow show orchestrated for them by unseen men. At some point,Read MoreThe Allegory Of The Cave1307 Words   |  6 PagesAllegory of the Cave there are prisoners are chained up together in which they are all facing the back wall. There is a firing behind the prisoners and the only thing that they can see are the shadows of the people behind them. The fire casts shadows on the wall so this is the only thing that they see. Their entire lives have been based on these shadows on the wall. These prisoners have been chained up since birth, so what they see on the walls is a ll they know. In the Allegory of the Cave, they let oneRead MoreEssay on Platos Allegory of the Cave1315 Words   |  6 Pagespath and just do what they felt like doing and do what made them happy as an individual, would they be criticized? In Plato’s Allegory of a Cave he describes an example of people conforming to the norm they were born into and then shows the results of a person emerging from this community into a completely new and different world. People today are trapped into conforming to the American way to avoid being chastised but if we all stand up and make our own decisions based on what we want and our ownRead MorePlatos Moral Theory Essay1747 Words   |  7 PagesWhen Plato’s Republic was introduced in my coursework, I approached this book just like other books that I have read. But the Republic is not written like a typical textbook, but rather, like a living conversation. And like most conversations, it develops important ideas to improve our live s. As you read this book, you notice a main idea that Plato is trying to convey: why a person should bother to be good. But in order to be good, the Republic opens with asking the reader what is justice. Plato

Shes Gone (Finished) free essay sample

We had just walked into my house, my brother and I. We both had been having a rough day and just figured that our mom was still with our aunt, still taking care of her. Getting the dishes cleaned and working together, we cleaned the house like always. Soon the phone rang and we already knew it had happened. As the tears ran, neither of us spoke nor needed to hear what my cousin told us anyway. The van pulled in just as the words came out. She’s gone. The tears ran harder with the affirmation.As mom walked in the door, she was paler than snow and the sparkle that was always in her eyes was gone. She was exhausted and sick. Yet her kind of sickness wasn’t caused from a bug or virus. Hers was pure depression. Pure loss and complete sadness had sunk into her, deep into her bones and it would take a life time to get it back out. We will write a custom essay sample on Shes Gone (Finished) or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page It would take a life time to get the completely crazy, child at heart, same old mother I had always known back. She had lost more than just another family member, or more than a sister. My mother had just lost her best friend and huge chunk of her world where as for me; I had just lost my second mother.As mom explained what had happened, everyone but my stepdad got ready to leave. The family viewing was that night before 6 at my aunts house. The entire family got together to say a farewell before the funeral, which ultimately led to the burial. I was spaced out and don’t even remember getting ready or getting in the van. When I finally came back to reality, I found myself standing by my aunts hospice bed in the living room at her house. Looking at her I cried until I couldn’t breathe. I walked away and into the bathroom. I sank to the floor after shutting the door and cried until my mom knocked on the door. In my family, there’s no such thing as â€Å"alone time,† if you cry, the entire family knows. I polietly asked my mom to leave me alone. Mom pushed the door open anyway and sat in the bathroom with me crying. My cousin Kenny was outside smoking trying to get away. As me and mom walked out of the bathroom I walked outside to be with him. Kenny knew I was crying and understood more than anyone else why this death effected me so hard. Aunt Leona helped raise me when my mom couldn’t. Right after my real dad died, Leona took my family in and it was crowded but we survived. Kenny knew I saw aunt Leona as my second mother since then. What I couldn’t say to my mom, I could say to her.The funeral wasn’t until that next Monday, since Christmas was three days away. That was the hardest Christmas ever. To us, especially my mom, Christmas was never about the gifts or Santa. It was about calling your family and saying â€Å"Merry Christmas† first. It was a family tradition to have a competition to call the most family members and say it first and it was a big thing between mom and aunt Yo (Leona). Mom was so lost and we tried to make her have a good time. It got worse when Kendra, Leona’s daughter, called. As the days got closer to the funeral, the family changed more. Me and my brother got quiet and withdrew from everyone. It was the hardest thing in my life to deal with.

Advantages of Homeschooling Flashcard

Advantages of Homeschooling

Thomas Youngs Double Slit Experiment

Thomas Young's Double Slit Experiment Throughout the nineteenth century, physicists had a consensus that light behaved like a wave, in large part thanks to the famous double slit experiment performed by Thomas Young. Driven by the insights from the experiment, and the wave properties it demonstrated, a century of physicists sought out the medium through which light was waving, the luminous ether.  Though the experiment is most notable with light, the fact is that this sort of experiment can be performed with any type of wave, such as water. For the moment, however, well focus on the behavior of light. What Was the Experiment? In the early 1800s (1801 to 1805, depending on the source), Thomas Young conducted his experiment. He allowed light to pass through a slit in a barrier so it expanded out in wave fronts from that slit as a light source (under Huygens Principle). That light, in turn, passed through the pair of slits in another barrier (carefully placed the right distance from the original slit). Each slit, in turn, diffracted the light as if they were also individual sources of light. The light impacted an observation screen. This is shown to the right. When a single slit was open, it merely impacted the observation screen with greater intensity at the center and then faded as you moved away from the center. There are two possible results of this experiment: Particle interpretation: If light exists as particles, the intensity of both slits will be the sum of the intensity from the individual slits. Wave interpretation: If light exists as waves, the light waves will have interference under the principle of superposition, creating bands of light (constructive interference) and dark (destructive interference). When the experiment was conducted, the light waves did indeed show these interference patterns. A third image that you can view is a graph of the intensity in terms of position, which matches with the predictions from interference. Impact of Young's Experiment At the time, this seemed to conclusively prove that light traveled in waves, causing a revitalization in Huygens wave theory of light, which included an invisible medium, ether, through which the waves propagated. Several experiments throughout the 1800s, most notably the famed Michelson-Morley experiment, attempted to detect the ether or its effects directly. They all failed and a century later, Einsteins work in the photoelectric effect and relativity resulted in the ether no longer being necessary to explain the behavior of light. Again a particle theory of light took dominance. Expanding the Double Slit Experiment Still, once the photon theory of light came about, saying the light moved only in discrete quanta, the question became how these results were possible. Over the years, physicists have taken this basic experiment and explored it in a number of ways. In the early 1900s, the question remained how light - which was now recognized to travel in particle-like bundles of quantized energy, called photons, thanks to Einsteins explanation of the  photoelectric effect  - could also exhibit the behavior of waves. Certainly, a bunch of water atoms (particles) when acting together form waves. Maybe this was something similar. One Photon at a Time It became possible to have a light source that was set up so that it emitted one photon at a time. This would be, literally, like hurling microscopic ball bearings through the slits. By setting up a screen that was sensitive enough to detect a single photon, you could determine whether there were or were not interference patterns in this case. One way to do this is to have a sensitive film set up and run the experiment over a period of time, then look at the film to see what the pattern of light on the screen is. Just such an experiment was performed and, in fact, it matched Youngs version identically - alternating light and dark bands, seemingly resulting from wave interference. This result both confirms and bewilders the wave theory. In this case, photons are being emitted individually. There is literally no way for wave interference to take place because each photon can only go through a single slit at a time. But the wave interference is observed. How is this possible? Well, the attempt to answer that question has spawned many intriguing interpretations of  quantum physics, from the Copenhagen interpretation to the many-worlds interpretation. It Gets Even Stranger Now assume that you conduct the same experiment, with one change. You place a detector that can tell whether or not the photon passes through a given slit. If we know the photon passes through one slit, then it cannot pass through the other slit to interfere with itself. It turns out that when you add the detector, the bands disappear. You perform the exact same experiment, but only add a simple measurement at an earlier phase, and the result of the experiment changes drastically. Something about the act of measuring which slit is used removed the wave element completely. At this point, the photons acted exactly as wed expect a particle to behave. The very uncertainty in position is related, somehow, to the manifestation of wave effects. More Particles Over the years, the experiment has been conducted in a number of different ways. In 1961, Claus Jonsson performed the experiment with electrons, and it  conformed  with Youngs behavior, creating interference patterns on the observation screen. Jonssons version of the experiment was voted the most beautiful experiment by  Physics World  readers in 2002. In 1974, technology became able to perform the experiment by releasing a single electron at a time. Again, the interference patterns showed up. But when a detector is placed at the slit, the interference once again disappears. The experiment was again performed in 1989 by a Japanese team that was able to use much more refined equipment. The experiment has been performed with photons, electrons, and atoms, and each time the same result becomes obvious - something about measuring the position of the particle at the slit removes the wave behavior. Many theories exist to explain why, but so far much of it is still conjecture.

Religious Freedom Essay Example | Topics and Well Written Essays - 750 words

Religious Freedom - Essay Example Therefore, he firmly establishes the freedoms- freedom of speech, freedom of action, freedom of though and freedom of religion. Personally I believe that there shall be freedom of religion as long as there is peace and social order. Every individual is responsible for their own actions and they shall be held responsible or penalized only if their action has caused disturbance or harm to another being. As long as a person is living a righteous life without causing any trouble to his or her fellow beings, then there seems no valid reason to punish him or her on the basis of their religious belief. It is not true that only individuals from the minority sector commit crimes in a certain country. Even individuals from their own religious sect commit crime. In the Holy Quran there is a quote, it says, â€Å"There shall be no compulsion in [acceptance of] the religion. The right course has become clear from the wrong. So whoever disbelieves in Taghut and believes in Allah has grasped the m ost trustworthy handhold with no break in it. And Allah is Hearing and Knowing.† (Surat Al-Baqarah, 2:256) According to this verse of the Holy Quran, it clearly says that there shall be freedom of religion. ... Similarly, in the Locke’s quote, he clearly explains that no man is superior to other man to force his opinions on others and compel him to accept his opinion and religion. There exists a relationship between an individual’s mind and reality; and no one can interfere with that relationship. Again in the same chapter of the Holy Quran it is mentioned, â€Å"Say, [O believers], "We have believed in Allah and what has been revealed to us and what has been revealed to Abraham and Ishmael and Isaac and Jacob and the Descendants and what was given to Moses and Jesus and what was given to the prophets from their Lord. We make no distinction between any of them, and we are Muslims [in submission] to Him."† (2:136) This verse clearly states that Muslims believe in all the previous prophets that were blessed to various nations in the history. To be a true Muslim, belief in the messages of the earlier Prophets is equally important. Muslims do believe in Prophet Moses who wa s sent to the Jewish tribe, Prophet Esa (Jesus) and various other Prophets. However, they submit themselves to God and follow the guidance of the Prophet. Therefore the Muslims believe in all books that were revealed to all the Prophets and in all the angels. As it is mentioned in the Holy Quran at another instance, where it says, â€Å"The Messenger has believed in what was revealed to him from his Lord, and [so have] the believers. All of them have believed in Allah and His angels and His books and His messengers, [saying], "We make no distinction between any of His messengers." And they say, "We hear and we obey. [We seek] Your forgiveness, our Lord, and to You is the [final] destination.†Ã¢â‚¬  (2:285)

Thorough distribution plan Essay Example | Topics and Well Written Essays - 500 words

Thorough distribution plan - Essay Example Things that will be accounted include permission to distribute the product, certificate of quality assurance provided by the concerned authority and legal requirements that have to be met like registration of the product. The availability and vicinity of the distribution centers in these countries have to be accounted for. The global entry strategy into these countries will be through franchising. Franchising will facilitate speedy distribution of the product. Franchising involves the granting of a franchise. In this case, the product will be franchised to a franchisee; the franchisee will supply the capital and labor and operate the franchised business. The approach of franchising will be; authorization of a number of retail stores to sell the product. The advantage of using franchising is that the product will be able to reach the targeted population in the shortest time possible and within their favorite shopping places. The supply chain is vertically integrated and will include a manufacturer, a distribution center and a retailer. The manufacturer will manufacture the product and franchise it to the distribution centers and retailers. A distribution center will assist in the supply of the product as needed and be able to ship the product to the required destinations that are outside United States and Canada. This means that it has both the local and international advantage in supply of the product. Vertical integration method has advantages such as low transaction costs, high investment opportunities and the ability to monopolize the market through market foreclosure. Another advantage is quick supply of goods and being able to meet the demand in the market. Retail partners will be supermarkets, chemists, drug stores, cosmetic shops, and electronic stores. These are common places for many shoppers in the United

Application of Anthropological Concepts Essay Example for Free

Application of Anthropological Concepts Essay Concepts in anthropology, especially those which describe, predict, explain, and evaluate the behavior of groups or categories of people are termed as general or explanatory concepts. Kinship, marriage, religion, race, class, and language are some of the general concepts being studied in the field of anthropology. In a way, general concepts can also be used to create models that will facilitate hypothesis testing. In essence, this type of concept is generally a medium of creating specific concepts – concepts which represent a part of a general phenomenon. One may argue that it is difficult to delineate the boundary between a general and a specific concept. However, it should be noted that general concepts represent realities magnified by the rigours of scientific investigation. In some cases, general concepts are known as ideal types (although this is fairly incorrect since ideal types are measurements of existing systems – although derived from it). In this essay, two academic articles or books will be presented to highlight some important concepts applied in the study of anthropology. The first article is a review of Bronislaw Malinowski ethnographic study in the Trobriand Islands. This article focuses on the general effect of kinship to the latent system of a preliterate society and vice-versa. The general thesis of Malinowski study is summed up as follows: Kinship determines the structure of law; law determines the structure of the society. His thesis will be explained in detailed in the following pages. The second article is an ethnographic study of Indian reservations in the United States. Race is the central concept in this article. The thesis of the article is; modernization in the United States erased the Indian notion of race as embodiment of cultural identity. Kinship and Law Firth (1980), in his review of Bronislaw Malinowski study on the Trobriand Islands, identified two types of laws: civil law and criminal law. The first one is positive law governing all the phases of tribal life. The second type is made up of rules safeguarding such institutions as chieftainship, exogamy, rank, and marriage. Thus, the â€Å"civil law, in contrast to criminal, is the ‘law obeyed and not the law broken’† (Firth, 1980:73). The creation of a law system in the Trobriand Islands, according to Malinowski, is essentially based on kinship. The system of law was created to foster greater solidarity among kin or family members. This was later extended to clans outside the immediate kin. Thus, the first type of law (civil) was essentially created out of this purpose. Formal rules governing chieftainship, rank, marriage, and exogamy were essentially derivations of the former. According to Malinowski, since the law was created to maintain kinship ties, it has therefore four senses. Here are as follows: (1) the law of cultural determinism, (2) the law or rule of native conduct, (3) the law of order and maintenance, and (4) the mechanisms of law when breach occurs. In essence, these senses of the law determine the shape or form of preliterate societies. In general, kinship and law are highly associated concepts since they determine the outcome of social relationships. Specifically, according to Malinowski, societies as old as those found in the Trobriand Islands do not need a definite set of laws to define its kinship structure since rules are essentially derived from kin systems. Race and Modernity Lynch (1974), in his ethnographic study on Indian reservations, argued that the modernization process occurring in the reservations was generally dangerous for the whole Indian community in the United States. The dangers are as follows; 1) The basic assumptions of Indian-American culture are radically changing. For example, close family ties are becoming absent in some Indian reservations; 2) Race assumptions are also changing. In the past, â€Å"race† for Indians refer to â€Å"common cultural identity. † Nowadays, American Indians associate race with â€Å"stereotype labeling of an oppressed minority. † In short, the term race was used to convey a â€Å"glorious statement of cultural identity† in the past in contrast to its derogatory sense nowadays. 3) And, the modernization process is creating mediums for racial discrimination. For example, before 1960, it was illegal for Indians to work in mines unless certified by the Employment Bureau (this had been eliminated in the late 1960s, although Indians still face the insecurity and discrimination in the workplace). The author concluded that the modernization process of Indian reservations in the United States had been based on false assumptions; assumptions derived from the West. According to him, â€Å"it provided a glimpse of their future as well, a glimpse made all the more comforting to the West by the assurance it gave †¦ path to modernity† (Lynch, 1974:186). References Man and Culture: An Evaluation of the Work of Bronislaw Malinowski. 1980. Ed Raymond Firth. Britain: Redwood Burn Limited. Rethinking Modernization. Ed. John Poggie and Robert Lynch. 1974. Political Modernization in a Native American Community. Connecticut: Greenwood Press.

Job-Sharing Essay -- Employment Work Essays

Job Sharing One may puzzle when asked, what is job sharing? Although the question may sound strange, it is because we are more familiar with the phrase flexible work. Nevertheless, job-sharing is part of flexible work. Job-sharing is a system of work where two people take the responsibility for one full-time position, dividing work, pay, holidays and other benefits between them according to the time they work.1 It is a viable option when ordinary part-time work is not, that is, when organizational needs require the job to be filled on a full-time basis, but not necessarily by only one person. The job is split to meet the needs of the sharers and of the job itself. Moreover, Job-sharing is a staffing arrangement that is flexible to staff members’ work schedules. Typically two incumbents, each working on staff-appointed part-time basis, share a full time position. While the idea has been around for a while, organizations throughout the country are been more reception to it more than ever be fore. Job-sharing first became an issue when workers in dual-income households found conflicts with family obligations. Job-sharing options were a means of keeping valued employees on board and avoiding unnecessary recruitment and training costs. Today, organizations are finding out that job-sharing carries its own rewards.2 BODY: Whether you are in a public, non-profit, or private sector, your organization may be effected by job-sharing. According to a job-sharing study conducted in April 1994 by Conference Board, a business research organization based in New York City, 74 percent of 131 companies surveyed, offered job-sharing options. The survey found that compatibility of job-sharers, strong communication skills, trust ... ...retrain them. OPINION: In my opinion, job-sharing is something every business should participate in because it saves jobs; it saves companies money on overtime pays; it is more profitable than layoffs and; companies can keep trained employees. It may be important to believe that in the future, employers will be more receptive to job sharing professionals. BIBLIOGRAGPY 1 â€Å"Work and Family Responsibility: Adjusting the Balance.† CCH 1994. 2 â€Å"Job Sharing Offers Unique Challenges.† HR Magazine. Elizabeth Shelly. 1996. 3 â€Å"Job Sharing in Education.† Clearing House 52 January 1993: 223-225. 4 â€Å"The Way The (Part-Time) World Works in Workplace.† ACTU Magazine, Winter 1993. 5 â€Å"Job Sharing for Teachers.† Working Women 2 (July 1994): 65. 6 â€Å"Flexible Working Time and Family Life: A Review of Changes:, McRae, Susan. 1989, Oxford.

Consumer Behavior Study Notes

MKTG 4150 STUDY NOTES Chapter 1: An Introduction to Consumer Behaviour What is Consumer Behaviour? Consumer Behaviour: the study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires. Consumer behaviour is a process Buyer behaviour: the interaction between consumers and producers at the time of purchase. * Exchange (two or more organizations or people give and receive something of value) is an integral part of marketing Consumer behaviour involves many different actors Purchaser and the user of a product may not necessarily be the same person * Another person can also act as an influencer when providing recommendations for or against certain products without actually buying or using them Segmenting Consumers Market Segmentation: process of identifying groups of consumers who are similar to one another in one or more ways and devising marketing strategies that appeal to one or mo re groups Demographics: statistics that measure observable aspects of a population (i. e. birth rate, age distribution, income, etc. * Changes and trends revealed in demographic studies are of great interest to marketers since it can be used to locate and predict the sizes of markets * Markets can usually be segmented by age, gender, family structure, social class and income, ethnicity, geography, and lifestyles Chapter 2: Perception Exposure Exposure: the degree to which people notice a stimulus that is within range of their sensory receptors Sensory Thresholds Psychophysics: the science that focuses on how the physical environment is integrated into our personal, subjective world The absolute thresholdAbsolute threshold: the minimum amount of stimulation that can be detected on a sensory channel The differential threshold Differential threshold: the ability of a sensory system to detect changes in a stimulus or differences between the two stimuli Just noticeable difference (JND): the minimum change in a stimulus that can be detected * The ability to detect a difference between two stimuli is the relative difference between the decibel level of the message and its surroundings Weber’s Law The stronger the initial stimulus, the greater its change must be for it to be noticed K= ? II where:K = the constant increase or decrease necessary for the stimulus to be noticed (this varies across the senses) ?I = the minimal change in intensity of the stimulus required to be just noticeable to the person (JND) I = the intensity of the stimulus before the change occurs * Retailers generally use a markdown rule of at least 20% to make an impact on shoppers Subliminal Perception * Another word for â€Å"threshold† is limen and stimuli that fall below the limen are called subliminal Subliminal perception: occurs when the stimulus is below the level of the consumer’s awareness Subliminal techniquesEmbeds: tiny figures that are inserted into magazine adver tising by using high speed photography or airbrushing (supposedly exert strong but unconscious influences on innocent readers) Does subliminal perception work? Evaluating the evidence Factors why subliminal messages do not work: 1. There are wide individual differences in threshold levels. For a subliminal message to affect all individuals, it must be able to target ALL thresholds (which is impossible) 2. Advertisers cannot control the consumer’s position and distance from the screen (not everyone will have the same amount of exposure) 3.Consumers must pay absolute attention to the stimulus (not everyone does, most people are distracted) 4. Even if there is an effect, it only operates on a general level (can’t get a specific message out) Attention Attention: the extent in which the brain’s processing activity is devoted to a particular stimulus Multitask: the ability to process information from more than one medium at a time Perceptual sensitivity: process in wh ich people attend to only a small portion of the stimuli to which they are exposed Personal selection factorsPerceptual vigilance: consumers are more likely to be aware of stimuli that relate to their current needs (i. e. if you are hungry†¦ you will notice more food signs) Perceptual defence: people see what they want to see – and don’t see what they don’t want to see. If a stimulus is threatening to us in some way, we may not process it or we may distort its meaning so that it is more acceptable (i. e. smokers ignoring the warning on the cigarette package) Adaptation: the degree to which consumers continue to notice a stimulus over time (the more exposed to are, the less sensitive you are to it)Factors leading to adaptation: * Intensity (less intense stimuli habituate because they have less of a sensory impact) * Duration (stimuli that require lengthy exposure to be processed tend to habituate because they require a long attention span) * Discrimination ( simple stimuli tend to habituate because they do not require attention to detail) * Exposure (frequently encountered stimuli tend to habituate as the rate of exposure increases) * Relevance (stimuli that are irrelevant or unimportant will habituate because they fail to attract attention)Stimulus selection factors Factors that allow stimuli to be noticed: * Size * Colour * Position * Novelty (stimuli that appear in unexpected ways or places tend to grab attention) Chapter 3: Learning & Memory Learning: relatively permanent change in behavior that is caused by experience. Incidental learning: unintentional acquisition of knowledge. Behavioural Learning Theories Behavioral Learning Theories: assume learning takes place because of responses to external events. Classical ConditioningClassical conditioning: when a stimulus that elicits a response is paired with another stimulus that initially does not elicit a response on its own. Over time this 2nd stimulus (UCS) causes a similar respons e because it is associated with the first stimulus (CS). Unconditional stimulus (UCS): a stimulus naturally capable of causing a response (i. e. flavouring) Conditioned stimulus (CS): a stimulus that causes a response because of a learned association (i. e. bell) Conditioned response (CR): a new or modified response elicited by a stimulus after conditioning (i. . drool) Repetition * Repeated exposures increase the strength of stimulus-response associations and prevent the decay of these associations in memory * Most effective repetition strategy seems to be a combination of spaced exposures that alternate in terms of media that are more or less involving * Lack of association can be due to extinction (when the effects of a prior conditioning are reduced and finally disappear) Advertising wearout: repeated similar advertisements will lead to consumers tuning outStimulus generalization Stimulus Generalization: tendency of stimuli similar to CS to evoke similar conditioned responses Ma sked branding: strategy used to deliberately hide a product’s true origin Applications: * Family branding (capitalize on the repetition of a company name) * Product line extensions (related products are added to an established brand) * Licensing (well-known names are rented by others) * Look-alike packaging (distinctive packaging designs create strong associations with a particular brand)Stimulus discrimination Stimulus Discrimination: stimulus similar to CS is not followed by a UCS -> causes weakened reactions Instrumental Conditioning Instrumental Conditioning: known as operant conditioning, individual learns to perform behaviors that produce positive outcomes and avoids negative ones. There are 4 types: positive/negative reinforcement, punishment, extinction Shaping: process of rewarding intermediate actions (i. e. customers are rewarded with discounts in hopes of them coming for a second visit) 1.Positive Reinforcement: rewarding, response is strengthened and appropriate behavior learned. RECEIVES A REACTION AFTER DOING SOMETHING, SIMILAR TO PUNISHMENT. (i. e. getting a cookie for every A+) 2. Negative Reinforcement: the avoidance of a negative outcome by doing said behavior, NOTHING IS RECEIVED AFTER DOING SOMETHING. This is different from punishment, which doesn’t use avoidance to learn. (i. e. getting compliments from wearing nice perfume) 3. Punishment: a response is followed by unpleasant events. RECEIVES AN UNPLEASANT REACTION. (i. e. lap on the hand for eating without utensils) 4. Extinction: removal of positive event weakens responses, which are no longer followed by positive outcome. Consumers learn that responses no longer produce positive outcome. (i. e. woman no longer receives compliments on her perfume) Key for marketers is determining the most effective reinforcement schedule (amount of effort and resources they must devote to rewarding consumers to condition desired behaviours): * Fixed-Interval Reinforcement: A reward is made after a specified time period has elapsed. i. e. mouse hitting a button for food that will only come in intervals of 2 minutes, they'll realize that and only begin to hit the button as every 2 min. mark looms but will not do anything right after that mark has passed. textbook uses an example of holiday sales season * Variable-Interval Reinforcement: Time before reinforcement varies around some average but not specified. i. e. mystery store check ups by management, induces staff to always maintain a high-level of service as opposed to only when â€Å"check up† periods loom * Fixed-ratio Reinforcement: Reinforcement occurs after a fixed # of responses. . e. royalty programs, getting a prize for hitting a button 10x * Variable-ratio Reinforcement: Reinforcement occurs after a certain number of responses, but he/she does not know how many are required. Produces very high and steady rates, behavior is very difficult to distinguish. i. e. slot machines, you know you'll win eventua lly, just don’t know exactly how many tries Frequency Marketing: reinforces behavior of regular purchasers by giving prizes in line with amount purchased. i. e. royalty programs, frequent flyer programs. is building a database for refining product mixes, marketing strategies, tailoring communications – makes retention programs more effective, product launches/redesigns more successful, blunders prevented. Cognitive Learning Theory Cognitive Learning Theory: contrasting behavioral theories of learning, this focuses more on internal mental processes, i. e. creativity and insight. Views people as problem solvers and we actively use info to master the environment. Is Learning Conscious or Not? Mindlessness: the ability to process information in an automatic/passive manner * Argument as to whether or not learning is conscious.There are arguments that some people do things mindlessly and rely on their â€Å"adaptive unconsciousness† Observational Learning Observationa l Learning: occurs when people watch the actions of others and note the reinforcements they receive for their behaviors; learning vicariously rather than directly; AKA Modeling Lesson: marketers can show consumer a model + reinforcement without having to directly reward/punish the consumer to influence behavior The Role of Memory in Learning Memory: process of acquiring information and storing it over time for future availability The way info is encoded is important, if data can be associated with other info in memory already, better chance of new data being retained Sensory Meaning: a stimulus may be interpreted in terms of the senses it evokes, such as colour or shape Semantic Meaning: symbolic associations, i. e. rich people drink champagne Episodic memories: memories that relate to events that are personally relevant. + motivation to retain these memories Flashbulb Memories: memories that are triggered by a stimulus, i. e. (wedding) song that reminds them of their wedding Memory Systems 3 Types of Memory Systems: 1. Sensory Memory: permits storage of info received from our senses – very temporary, i. e. the smell of a bakery when we walk by. If info warrants further investigation, it passes through the attentional gate and xferred to STM. a. Capacity: High b. Duration: < 1 second (vision), few seconds (hearing) 2. Short-Term Memory/working memory: stores info for limited time, capacity is limited. Holds info that we are currently processing c.Capacity: Limited d. Duration: < 20 seconds e. Chunking: combining small pieces into larger pieces to store info 3. Long-Term Memory: a system that allows for long-term retaining of info f. Requires elaborative rehearsal: thinking about meaning of stimulus and relating to other information in memory Storing Information in Memory Activation Models of Memory: depending on nature of processing task, different levels of processing occur that activate some aspects of memory rather than others, +effort, +likely of LT M storage Associative networksAssociative Network/Knowledge Structures: a spiderweb of links containing info for a set of concepts (brands, stores, manufacturers), a storage unit * Info are placed into nodes, connected by associative links. Pieces of info seen similarly are chunked in some abstract form Hierarchical Processing Model: info is processed bottom-up, begins basic then increases to complex processing, if it fails to evoke further processing, info is terminated and capacity allocated elsewhere Evoked Set: a list of recallable information pertaining to a questioned category (i. . perfume). Implication: position itself in the right categories by providing cues (luxury for ex. ) Spreading activation Spreading Activation: as one node is activated, associated nodes are as well through links. = recalling competition/relevant attributes of brand, such as * brand-specific – claims of brand * ad-specific – claims of ad * brand identification * product category  œ how product works, where to be used, experiences with it * evaluative reactions – â€Å"that looks like fun† Levels of knowledgeLevels of Knowledge: Meaning Concepts > Proposition > Schema Script (schema): sequence of procedures expected from an individual Factors influencing forgetting Interference: stimulus-response associations will be forgotten if Retroactive: learning new responses to same/similar stimuli Proactive: prevent new learning as a result of past learning Chapter 4: Motivation and Values The Motivational Process Motivation: processes that cause behavior, occurs when need is aroused and consumer wants to satisfy it Utilitarian: desire to achieve some functional/practical benefit. i. e. cquiring a pair of durable running shoes Hedonic: experiential need involving emotional responses/fantasies. i. e. a special pair of running shoes for triathlon Goal: the desired end state Drive: the difference between a consumer's present and desired state creates tensio n. The magnitude of this tension determines the urgency of the consumer to reduce this tension. That degree of arousal is drive Want: a manifestation of a need (basic needs such as hunger); particular form of consumption to satisfy a need (such as eating hamburgers or hotdogs or chicken wings or caviar to satisfy hunger) Motivational Strength degree to which a person is willing to expend energy to reach a goal as opposed to another reflects his/her underlying motivation to attain that goal Drive Theory Drive Theory: biological needs that produce unpleasant states of arousal (stomach growling). We are motivated to reduce tension * marketing: tension = unpleasant state – desired state :. achieve balance = homeostasis Expectancy Theory Expectancy Theory: behavior is largely pulled by expectations of achieving desirable outcomes, positive incentives. It is a cognitive theory rather than biological Types of Needs think Maslow's hierarchy of needs Biogenic: elements necessary to ma intain life (water, air, shelter) Psychogenic: culturally related, as belonging to groups, having status, power, affiliation Motivational Conflicts Valence: a goal can be either positive or negative Approach-approach conflict * choice between two desirable alternatives i. e. go home for holidays to see family or ski with friends Theory of Cognitive Dissonance: when picking between two products and one is selected, inherently you'll lose on the benefits of the other and gain the negatives of the one chosen.People will start to rationalize their purchase, as a marketer, you can aid this conflict by bundling several benefits in your communications to help Approach-avoidance conflict * desire a goal but wish to avoid it as well i. e. want a goose to look cool, don't want to be labeled Canada douche, bag of chips * marketing implication: overcome guilt by convincing luxury is worth it, remove the negative aspects (fake fur) Avoidance-avoidance conflict * choice between two undesirable al ternatives i. e. throw + money at old car vs. buying a new one marketing implication: help them realize the unforeseen options of one option Maslow’s Hierarchy of Needs Consumer Involvement Involvement: a person's perceived relevance of the object based on their inherent needs, values and interests. object = brand, product, advertisement or purchase situation Level of Involvement: * can range from simple processing to elaboration (info is related to pre-existing knowledge systems) * a continuum * low end = inertia (decisions = habit because consumer lacks motivation to consider alt) * high end will find passionate intensity for people objects that carry great meaning Flow state: when consumers are truly involved with a product, ad, or website Characterized by: * sense of playfulness * feeling of control * concentration/highly focused attention * mental enjoyment of activity for its own sake * distorted sense of time * match between challenge at hand and one's skills * Another view is the type of involvement: cognitive or affective (rational/emotional) Cult products Cult Products: commands fierce loyalty, devotion and worship by consumers who are highly involved with brand i. e. Apple fanboys The Many Faces of InvolvementProduct involvement Product Involvement: a consumer's level of interest in a particular product. It can increase by having consumers involved in designing/personalizing. Mass customization: customization on mass production prices i. e. t-shirts, Dell computers Message-response involvement Message-Response Involvement: level of interest within a medium of communication i. e. tv = low, print ad = higher (can pause and reflect) Tactic: spectacles or performances, where message is also entertainment Marketing performances: turn public places into advertising stages, such as flash mobs. x. Sony BMG hired a group of passengers to burst into Thriller dance to promote MJ's 25th anniversary of Thriller album Interactive mobile marketing: particip ation in real-time promotional campaigns through cell phones Purchase situation involvement Purchase Situation Involvement: differences that may occur when buying the same object in different contexts i. e. when trying to impress someone you may buy a nice brand to reflect good taste, but if buying for your hated cousin, you may buy something shit because you don't care ValuesValues: a belief that some condition is preferable to its opposite. a function of individual, social and cultural forces Core Values Value System: a culture's ranking of universal values, such as health, wisdom, or world peace Socialization Agents: institutions/people that teach us beliefs, like parents, teachers or friends Enculturation: process of learning beliefs and behaviors endorsed by one's own culture Acculturation: learning of another's culture How Values Link to Consumer Behaviour * Cultural values (i. e. security or happiness) * Consumption-specific values (i. . convenient shopping or prompt service) * Product-specfic values (i. e. ease of use or durability) Hofstede’s cultural dimensions Hofstede's Cultural Dimensions: scores a country based on its standing of 5 dimensions so users can compare/contrast values * Power distance – extent of expectations and acceptance of unequal power distribution by less powerful members of organizations/institutions (like a family) * individualism – degree to which an individuals are integrated into groups * masculinity – distribution of roles between genders uncertainty avoidance – society's tolerance with uncertainty & ambiguity * long-term orientation – values of; long term = thrift/perseverance; short term = tradition, fulfilling social obligations, protecting one's â€Å"face† The Rokeach value survey Rokeach Value Suvery: set of terminal values (end states) and instrumental values (actions required to achieve terminal values) i. e. American's love for freedom (freedom to bear arms, expressi on, etc. due in large to history of wars for freedom, Canadians love equality The list of values (LOV) scale List of Values (LOV) Scale: developed to isolate values w/ more direct-marketing applications. Identifies nine consumer segments based on values The means-end chain model Means-End Chain Model: products are valued as a means to an end (they have abstract value beyond its bare product state) Laddering: consumers â€Å"climb† a ladder of abstraction that connects functional product attributes to desired end states i. . diamond ring for wedding = size of paycheque = size of love = size of self-worth Means-End Conceptualization of the Components of Advertising Strategy (MECCAS): 1st map relationship of product to terminal values, then employ: * message elements – specific attributes/features to be depicted * consumer benefits – + consequences of usage of product * executional framework – overall style/tone of ad leverage point – the way message will link terminal value with features * driving force – end value upon which advertising focuses on Syndicated Surveys Syndicated Surveys: large-scale, syndicated surveys to track changes in values Voluntary Simplifiers: believe once basic material needs are met, + income adds no value Conscientious consumerism: a new core value? Conscientious Consumerism: a value related directly to consumerism (ex. green) LOHAS: lifestyles of health and sustainabilityThe carbon footprint and offsets Carbon footprint: measures (in units of carbon dioxide) the impact human activities have on the environment in terms of the amount of greenhouse gases they produce Primary footprint: measure of our direct emissions of CO2 from the burning of fossil fuels Secondary footprint: measure of the indirect emissions of CO2 from the whole life cycle of products we use Materialism: importance of which people attach to worldly possessions Chapter 5: The SelfPerspectives on the Self Self-Concept Self-Conce pt: beliefs a person holds about his attributes and they evaluate these qualities Self-esteem Self-esteem: the positivity of your attitude toward yourself Social Comparison: a process where person evaluates themselves by comparing to others/media images; a basic human motive * High Self Esteem = takes more risks, expect success, *accepted socially, center of attention * Low = avoids risks, embarrassment, failures, or rejection Real & Ideal SelvesIdeal Self: conception of how they’d want themselves to be Actual Self: more realistic appraisal of qualities we do/don’t have * Purchase products in line with our qualities and others to help us attain our ideal self Impression Management: a process of managing how others think of us Multiple Selves Role Identities: different roles, such as husband, father, boss, student, etc. Virtual identity Virtual Identity: fictional depictions in a real-time, interactive virtual world (WOW) Computer-Mediated Environments (CME): virtual ro le-playing worlds Symbolic interactionismSymbolic Interactionism: relations with others play large part in forming â€Å"the self† * Who am I in this situation? And what do others think I am? * Pattern behavior on the perceived expectations, self-fulfilling prophecy * By acting the way we assume others expect us to act, we conform to those perceptions^ The looking glass self Looking-Glass Self: imagining the reactions of others towards us * Reflexive evaluation occurs when someone attempts to define the self; â€Å"bouncing† signals off others and trying to project the impression they have of us Self-Consciousness High Self-Monitors are more likely to evaluate products in terms of public impressions Consumption and Self-Concept Products that Shape the Self: You are What You Consume Symbolic Self-Completion Theory: predicts that people with incomplete self-definition tend to complete this identity by acquiring and displaying symbols associated with it (i. e. adolescent boys purchase macho products to complete their masculinity) * Prisons remove personal objects to reduce personal identity and create group identity * Burglary victims feel alienation, depression, or feeling â€Å"violated†Self/Product Congruence Self-Image Congruence Models: predicts that products will be chosen if their attributes match some aspect of the self * Ideal self more relevant for highly expressive social products like perfume * Actual self more relevant for everyday, functional products The Extended Self The Extended Self: Props or settings (external objects) considered to be a part of us i. e. my computer is an extension of myself, it represents me 4 levels of the extended self: Individual Level: Personal possessions, such as jewelry, cars, clothing * Family Level: A consumer's residence and furnishings. House = symbolic body of family * Community Level: Neighbourhood or town of origin * Group Level: Attachment to social groups, such as landmarks, monuments, spor ts teams Gender Roles Gender Differences in Socialization Agentic Goals: stresses self-assertion and mastery; pertains mostly to males Communal Goals: affiliation and fostering of harmonious relationships; females * Every society creates a set of expectations of behaviour for men/women.Starts early with stories * Biological gender =/= sex typed traits, characteristics stereotypically associated with a gender * Masculinity and femininity are NOT biological characteristics; culturally determined Sex-Typed Products: products that take on mascu/feminine attributes Androgyny: mascu/femininity are not opposites (duality); can possess both at the same time * like Korean doods * *guys typically influenced by overall theme of message, girls = specific pieces of info Chapter 6: Personality and Lifestyles Personality Personality: person's unique psychological makeup + how it consistently influences responses to environmentFreudian Systems Freudian Systems: consists of 3 â€Å"systems† I d: entirely oriented toward immediate gratification – â€Å"party animal† * Pleasure Principle: behaviour = desire to max pleasure and avoid pain Superego: counterweight to id. The â€Å"conscience†, internalizes societal norms and prevents id from seeking selfish gratification Ego: system that mediates id and superego * Finds ways to gratify id that is socially acceptable (reality principle); unconscious * Marketing Implication: consumers cannot tell us motivation as it may be unconscious * Product represents socially unacceptable, true id goal.By purchasing, live vicariously through it Trait Theory Trait Theory: identifiable characteristics that define a person * consumption differences between idiocentrics (individualist) vs. allocentrics (collective) * Contentment: idios are more satisfied with the way their life is * Health Consciousness: Allos avoid poor food choices * Food Preparation: Allo's spend more time preparing meals * Workacholics: Idios more like ly to say they work harder and stay later for work * Travel and Entertainment: idios interested in other cultures, travelling, movies, libraries Problems with trait theory in consumer research Scales for measurement are not valid/reliable * Tests are developed for specific populations then adopted to general population ultimately how individual decisions add up to society’s well-being * Consumer Confidence: optimism/pessimism of economic future Social Class: * Standing in society * Pecking Order: social hierarchy determines in ranking, the access to resources such as, education, housing, and consumer goods * People belonging in the same class share roughly the same occupations, lead similar lifestyles by virtue of income, tend to socialize and share many ideas and values regarding lifestyle. Homogamy: tendency to marry someone of same social standing * Social Stratification: process in which social system distributes scarce resources unequally amongst social classes in a rela tively permanent manner * Reputation Economy: â€Å"currency† people earn when they post comments online and others recommend their comments * Ascribed Status vs Achieved Status: those who were born with it vs. those who earned it Blurring Social Classes * increasingly harder to link brands/stores to specific class, i. e. affordable luxuries†, university kids who splurge on clothing (Burberry, etc. ) but eat KD * Mass Class: those with purchasing power that allows for high quality goods, except for big ticket items such as cars, American colleges, luxury homes (Zara, H&M) Components of Social Class * Occupational Prestige: worth derived from what they do for a living (i. e. white vs blue collar) * Income * Social Class better predictor of purchases with symbolic aspects and low-moderate price * Income better predictor of major expenditures with no symbolic meaning (major appliances)How Social Class affects purchase decisions * Attitudes towards luxury (consumers): * Fun ctional: buys things that will last/enduring value. Conducts extensive research & logical decision making * Reward: typically younger than first group and older than 3rd group. A way of saying â€Å"I've made it† * Indulgence: smallest group. owning luxury items is to be lavish and self-indulgent – to express individuality and make others take notice. ery emotional approach * Old Money: old money families distinguish themselves NOT ON WEALTH, but on history of public service, philanthropy, and tangible markers (Ivey Business School) * Taste Cultures: differentiates in terms of aesthetic and intellectual preferences * it's like saying upper/upper-middle likely to go to museums, middle like camping and fishing. It's like saying that you're less sophisticated * Codes: ways consumers interpret and express meanings restricted codes: focus on content of objects, not relationships amongst objects * elaborated: more complex and depend on a more sophisticated worldview (p. 417) * Pierre Bourdieu concluded that taste is a status-marking force, or habitus * social capital: organizational affiliations and networks (connections) * cultural capital: set of distinctive and socially rare tastes and practices. basically the culture of the rich that allows them to stay within the upper echelon of society because they keep passing it downStatus Symbols * we purchase products not to enjoy them, but to let others know that we can afford them * isn't the same across all cultures. Bulky phones are more â€Å"luxurious† than slim sleek phones compared with the Western world. * invidious distinction: to inspire envy in others through display of wealth/power (reason for consumption) * conspicuous consumption: people's desire to provide prominent, visible evidence of their ability to afford luxury goods * parody consumption: to seek status by mocking it and avoiding status symbols. i. e. frayed edges of denim clothing, wins with irreverent labels Chapter 14: Age Sub cultures Subculture: group whose members share beliefs and common experiences that set them apart from others Microculture: a subset of subculture, which is based on lifestyle or aesthetic preference Age and Consumer Identity * era in which we grow up bonds us will millions of others from the same age * identity may become stronger when the beliefs/goals of one age group conflict with another * Age cohort: group of consumers of same/approximate age who have gone through similar exp. Marketers often target products to specific age cohort b/c possessions play key role in identity with others of a certain age and express priorities/needs of each life stage * Multigenerational Marketing Strategy: use imagery that appeals ;1 generation Chapter 15: Canadian Identity and Ethnic Subcultures Ethnic Subculture: self-perpetuating group of consumers who share common cultural/genetic ties recognized by both its members and others as a distinct category High-Context Culture: group members tend to be tightly knit, infer meanings that go beyond spoken word. x. symbols, gestures carry much more weight than spoken word (Koreans respecting elders) Low-Context culture: more literal. like Caucasians as opposed to minorities De-ethnicitization: occurs when detaches from roots (original ethnicity) and appeals to other subcultures Ethnicity as a moving target * becoming harder to target distinct ethnic groups: greater immigration and interracial marriage and cultural blending * Ethnic Stereotypes: you know what it is. Negative feedback in recent use Level of Acculturation: Acculturation: process of movement and adaptation to a cultural environment from another * Movement: factors that motivate people to uproot themselves physically from one to another place * Translation: to master a set of rules for operating in a new environment (fashion, social meaning) * Adaptation: process of forming new consumption patterns * assimilation: adopting new products, habits, and values identified wi th mainsteam culture * maintenance: retaining practices associated with culture of origin * resistance: resent pressure to submerge their cultural identities and take on new roles * Raymond Ng's five phases of adjustment * Honeymoon: immigrant marvels at wonders of new environment * Culture Shock: reality of situation sets in * Superficial Adjustment: immigrant forays into new culture/manages day2day life * Stress and Depression: immigrant disparages aspects of new life: lack of high paying job opportunities, taxes, cold and wet weather. Intergenerational conflicts arise, often over career choices of kids * Integration: immigrant moves through society with degree of ase comparable to that of native born * Progressive Learning Model: assumes that people gradually learn new culture as they increasingly come in contact with it. Therefore, mix original culture with host culture Chapter 16: Cultural Influences on Consumer Behaviour UNDERSTANDING CULTURE: * culture – abstract ideas and material objects/services making up a society’s personality – determines the overall priorities s/he attaches to different activities and products – mandates the success/failure of specific products/services – a product that provides benefits consistent with those desired by members of a culture at a particular time has a much better chance of attaining acceptance in the marketplace * aspects of culture: ecology – the way in which a system is adapted to its habitat; this area is shaped by the technology used to obtain and distribute resources * social structure – the way in which orderly social life is maintained; includes dominant domestic and political groups * ideology – mental characteristics of a people and the way in which they relate to their environment and social groups; revolves around the belief that members of a society possess a common worldview and share ethos (a set of moral principles and aesthetic principles) Cul ture: is a concept to understand consumer behavior as society’s personality. It includes: Abstract ideas, Material objects and service. * Culture is the lens through which people view product. The relationship between consumer behavior and culture is two way street. Products relates to priorities of a culture being accepted more by consumer * Product, successfully produced by culture, provide a window onto the dominant cultural ideal of that period Culture system contains 3 functional areas 1. Ecology: which a system adapted to its habitat. 2. Social structure: the way which orderly social life is maintained. 3. Ideology: the mental characters of a people relate to their environment and social groups. Different dimensions on culture 1. Power distance – how much power 2. Uncertainly avoidance – degree people feel threatened 3. Masculinity and femininity – gender roles 4. Individualism – individual vs groupNorms – rules dictating what is right or wrong, acceptable or unacceptable * Enacted norms – explicitly decided upon * Crescive norms – imbedded in a culture and discovered through interaction with other members of that culture * Custom – norm handed down from the past that controls basic behavior, such as division of labour in a household, or practice of particular ceremonies * When to eat * More – custom with strong moral overtone, often involves a taboo, or forbidden behavior, such as incest or cannibalism * What kind of food is permissible to eat * Convention – norms regarding the conduct of everyday life, correct way to furnish house, wear clothes, host a dinner party * how to eat the food Myth and ritualsMyth: is a story containing symbolic elements that express the shared emotions and ideals of a culture * Often features some kind of conflict between two opposing forces, outcome serves as a moral guide for people * Provides guidelines about their world Functions of myths * Meta physical – explain origin of existence * Cosmological – emphasize all components of the universe are part of a single picture * Sociological – maintain social order by authorizing a social code to be followed by members of a culture * Psychological – provides models for personal conduct Monomyth – common to many cultures Ritual: is a set of multiple, symbolic behaviors that occur in a fixed sequence and tend to be repeated periodically Ritual Artifacts: items used n the performance of rituals – to consumers, ex. birthday candles, diamond rings Types of ritual * Grooming rituals – purpose ranging from inspiring confidence before confronting the world to cleansing the body of dirt and other profane materials * Gift giving rituals – promotion of appropriate gifts for every conceivable holiday and occasion, three stages * 1. During gestation, giver is motivated by an event to procure a gift * 2. Presentation or process of gift exch ange * 3. Reformulation, bonds between the giver and receiver are adjust to reflect the new relationship that emerges * Re-gifting is unwanted * Holiday rituals Rites of passage: a special times marked by a change in social status, three phases * Separation – detaches from original group or status, ex. leave home for school * Liminality – person literally in between status, ex. arrival on campus tries to figure out what is happing in O week * Aggregation – when person re-enters society after the rite of passage is complete, ex. returns home for summer vacation as university â€Å"veteran† Sacred and Profane Consumption Sacred Consumption – involves objects and events that are set apart from normal activities and are treated with degree of respect awe Profane Consumption – Involves consumer objects are ordinary, everyday things we do Domains of Sacred Consumption Scared places – set apart by society because they have religious or mysti cal significant, or because commemorate some aspect of a country’s heritage * Home can be sacred place, represents a crucial distinction between the harsh, external world and consumers â€Å"inner space† * People – idolized and set apart from the masses, ex. celebrities * Event – world sports is sacred and almost assumes the status of religion, ex. Olympics * Souvenirs are big industry Desacralization: occurs when a scared item or symbol is removed from its special place becoming profane as a result * Can be religion itself, the crosses are in mainstream fashion, Christmas is more materialistic Sacralisation: When events, people take on scared meaning to a culture or a group within a culture, ex. Stanley cup, or collections Chapter 17: The Creation and Diffusion of CultureCultural Selection – how the culture in which we live creates the meanings for everyday products and how these meanings move through a society to consumers * Linking back to Chapt er 1, people buy things for what they mean, not what they do * Though it seems like we have so many choices, our options only represent a small portion * Selection of certain alternatives is the culmination of a complex filtration process resembling a funnel * Cultural selection – many possibilities initially compete for adoption slowly winnowed down to make their way along the path from conception to consumption * Our tastes and product preferences not formed in a vacuum, * Choices are driven by images presented in mass media, observations of those around us, our desire to live in a fantasy world created by marketers * Constantly evolving and changing – what is hot one year may be out the next * Characteristics of fashion and popular culture include: * Styles often rooted in and reflect deeper societal trends, ex. olitics and social conditions * Styles usually originate as an interplay between deliberate inventions of designers and businesspeople and the spontaneous a ctions of ordinary people, help fuel fire by encouraging mass distribution (those anticipate what consumers want succeed) * Trends can travel widely, often between countries and continents * Influential people in the media play a large role in deciding which trends succeed * Style begins as a risky or unique statement by a relatively small group of people spread to others increase aware of the style feel confident about trying it * Most styles eventually wear out, as people continually search for new ways to express themselves and markers try to keep up * Cultural selection process never stops, when styles become obsolete others wait to replace them in popular culture Culture Production Systems – set of individuals and organizations responsible for creating and marketing a cultural product * No single designer, company or ad agency is totally responsible for creating popular culture, may different factors * Important factors include the number and diversity of competing syste ms and the among of innovation vs. conformity that is encouraged Components of a CPS – has three major subsystems: 1. Creative subsystem – responsible for generating new symbols or products ex. singer 2.Managerial subsystem – responsible for selecting, making tangible , mass producing, and managing the distribution of new symbols or products, ex. producer/distributor of CD 3. Communication subsystem – responsible for giving meaning to new products and providing them with symbolic sets of attributes that are communicated to consumers, ex. advertising agencies hired to promote music Cultural Gatekeepers – judges or â€Å"testmakers† influence the product that are eventually offered to consumers * Filter the overflow of information and material intended for consumers, ex. movie, restaurant, car reviewers * Collectively called – throughput sector Changed from top-down to bottom up, companies listen to everyday consumers; due to factors su ch as social networking * We now live in consumerspace – where customers act as partners with companies to decide what the marketplace will offer * Xerox uses voice of the consumer data in its R&D – feedback from end customers well before it put new product on the market * First make prototype, then gets feed back â€Å"customer-led innovation† High Culture and Popular Culture * Culture production systems create many diverse kinds of products, basic distinctions through characteristics * Art Product – viewed primarily as an object of aesthetic contemplation without an functional value * Original, subtle, and valuable elite of society * Craft Product – admired because of beauty with which it performs some function, ex. ceramic ashtray * Permits rapid production High Art vs. Low Art (high and low culture) * We assume rich have culture and poor do not * Blended together in interesting ways, ex. fine art at Costco * We appreciate advertising as an art form The arts are big business, marketers often incorporate high art to promote products Cultural Formulae * Mass culture churns out products specifically for a mass market * Aiming to please average tastes of undifferentiated audience * Predictable because they follow certain patterns * Usually a formula followed because roles and props occur consistently * This means that we â€Å"recycle† images * Creative subsystem members reach back through time and remix the past, ex. Gilligan’s Island Brandy Bunch Reality Engineering – elements of popular culture are used and converted to promotional strategies * Many consumer environments have images/characters spawned by marketing campaigns or are retreads, ex.Real like Kwik-E-Mart * Hard to tell what is real – â€Å"new vintage† (used jeans) * Cultivation hypothesis – media’s ability to distort consumers’ perception of reality * Media tend to exaggerate or distort the frequency of beh aviours such as drinking and smoking Product Placement – inserting real products in movies, ex. E. T and Reese’s pieces Advergaming – online games merge with interactive advertisements that let companies target specific type of customers Plinking – embedding a product or service link in video (you-tube) The Diffusion of Innovations – process whereby a new product, service, or idea spreads through a population * New products and styles constantly enter the market * Occur both consumer and industrial setting Form of clothing, new manufacturing technique or novel way to deliver a service * If innovation is successful it spreads through the population * First bought or used by few people more and more consumers decided until everyone has bought or tried innovation Adopting Innovations * Resembles decision-making sequence, moves stages of: Awareness, information search, evaluation, trial, and adoption * Importance depends on how much is already known ab out product as a well as cultural factors that affect people’s willingness to try new things * Not al people adopt an innovation at the same rate (some never do) * Consumers can be placed into categories based on likelihood of adopting to innovation can be related to product-life-cycle) * 1/6th of population very quick to adopt new products (innovators and early adopters), 1/6th are very slow (laggards) * 2/3rds are somewhere in the middle majority represent mainstream public * interested in new things, but do not want them to be too new, wait for technology to improve, or price to fall * Innovators – brave souls, first to try new offering (maybe innovator on one thing, laggard in another) ex. fashion, vs. recording technology, highly educated, and high income levels, and socially active * Early Adopters – share similar characteristics, but difference is – degree of concern for social acceptance (20% of pop. ), use magazines to learn about new trendsTypes of Innovations – can be categorized in terms of degree to which they demand change in behavior from adopters, three categories: * Continuous innovation – modification of existing product, set one brand apart from competitors, most products this type, evolutionary * Small changes made to position, to add line extensions, or merely alleviate consumer boredom * Dynamically continuous innovation – more pronounced change in an existing product, ex. touch-tone telephones, creating some behavior change * Discontinuous innovation – major change in the way we live, ex. airplane, car, TV Prerequisites for Successful Adoption – several factors required for new product to succeed * Compatibility – compatible with consumers’ lifestyle * Trialability – more likely to adopt of they can experiment with it prior to commitment, reduce risk, ex. ree â€Å"trial-size† samples * Complexity – should be low in complexity, easier to und erstand chosen over competitor * Observability – innovation easily observable, more likely to spread, ex. visible fanny packs * Relative Advantage – most important, should offer relative advantage over alternatives The Fashion System – consist of all those people and organization involved in creating symbolic meaning and transferring those meanings to cultural goods * Fashion affects all type of cultural phenomena, including music, art, architecture, and even science * Fashion as code/language for meanings * Terms * Fashion – process of social diffusion by which a new style is adopted by some group(s) of consumers * A fashion(style) – particular ombination of attributes * In fashion – this combination is currently positively evaluated by some reference group Cultural Categories – How we characterize the world reflects the meaning we impart to products * Culture makes distinctions between different times, leisure and work, and gender * Dominant aspects/themes of culture are reflected in design/marketing of items * Costumes of politicians, rock/movie stars * 1950s/60s: â€Å"space-age† mastery * Fashion colours for each season * Creative subsystems attempt to anticipate the tastes of the buying public * Collective selection – process in which certain symbolic alternatives are chosen over others, ex. New Wave, Danish Modern, The Western Look, Nouvelle CuisineBehavioural Science Perspectives on Fashion – major approaches to fashion * Psychological Models of Fashion – explain why people are motivated to be in fashion * Includes conformity, variety seeking, personal creativity, and sexual attention, ex. consumers seek need for uniqueness, want to be different, but not too different (conform to basic guidelines but improvise and make personal statements) * Also early theory of fashion â€Å"shifting erogenous zones accounted for fashion change, different zones become the object of interest because they reflect societal trends (pg. 536) * Economic models of Fashion – terms of supply and demand * Items limited supply have high value, while readily available are less desired (rare items command respect and prestige) * Ex. wear expensive clothing to show prosperity Though in contrast – parody display 0 which they deliberately adopt low-status or inexpensive products * Prestige-exclusivity effect – high prices create high demand * Snob effect – lower prices actually reduce demand (if its cheap it isn’t good) * Sociological Models of Fashion – focuses on initial adoption of fashion by subculture and is diffusion into society as a whole * Ex. Goth culture into mainstream or hip – hop * * Trickle-down theory – important! * States that there are two conflicting forces that drive fashion change 1. Subordinate groups try to adopt the status symbols of groups above them – try to climb the later of social mobility (thu s dominant styles originate with upper classes and trickle down) 2. Those superordinate groups are constantly looking below them on the ladder to ensure they are not imitated, they adopt newer fashions * Self-perpetuating cycle of change of fashion Harder in modern times because of new developments in mass culture * Advance in technology to make people instantly aware of latest styles and trends * Each social group has own fashion innovator, trickle-across effect – fashion diffused horizontally among members of same social group * Current fashions often originate with lower classes, trickle up- less concern with maintaining status quo, more free time to innovate, take risks A â€Å"Medical† Model of Fashion – why do style diffuse through the population so quickly? * Meme theory explains the idea, meme – idea/product that enters the consciousness of people over time – includes tunes, catchphrases, or styles like Hush Puppies * Memes spread among con sumers in a geometric progression, like a virus, starts off small and steadily infects increasing number of people until it becomes epidemic * Leap from brain to brain via processes of imitation To survive must be distinctive and memorable * Tipping point – when process reaches the moment of critical mass Cycles of Fashion Adoption * Fashion cycle – much similar to product life cycle, progresses through birth to death * Fashion acceptance cycle * Introduction stage – a song is listened to by smaller number of music innovators * Acceptance stage – song enjoys increased social visibility and accepted by large segments of population, wide airplay on Top 40 Stations * Regression stage – item reaches a state of social saturation, becomes overused, sinks into decline and new songs take its place * Different classes of fashions can be identified by considering relative ength of the fashion acceptance cycle * Classic – fashion with extremely long ac ceptance cycle, low risk * Fad – very short-lived fashion, usually adopted by relatively few people, trickles across common subculture, rarely breaks out of specific group, ex. hula hoops, snap bracelets, and pet rocks, or streaking in mid -1970s * Non-utilitarian – not performed any meaningful function * Adopted on impulse * Diffused rapidly, gains quick acceptance, and is short-lived Fad or Trend * Guidelines for long-term trends: * Fits with basic lifestyle changes * A real benefit should be evident * Can be personalized * Not a side effect or a carryover effect * Important market segments adopt change